Ibex Outdoor Clothing was a performance and lifestyle wool clothing company that celebrated moments outdoors, sourcing wool from small, family-owned farms in New Zealand.

Leading a small creative team, we were able to create concepts and imagery for our direct-to-consumer and wholesale channels for multiple projects with very tight deadlines to produce amazing content for catalogs, website, email, retail locations, and support collateral for our wholesale vendors.

Creative Direction: Alana Park
Art Direction: Alana Park
Graphic Design: Alana Park
Photography: Michael Sipe, Fred Marmsater, John Laptad, Evan Kay
Styling: Jessica Sipe, Alana Park
Prop Sourcing/Styling: Alana Park