Design Objective: To introduce some of the best direct-to-consumer products into general retail, we needed to develop packaging that stood out on shelf and was recognizable as a King Arthur product. The goal was to create a premium halo effect for the brand through an elevated design of its superior specialty flours, introduce new consumers to specialized baking, and educate specialized bakers on the superior quality of King Arthur.

Art Direction: Alana Park
Graphic Design: Alana Park
Illustration: Natalia Hubbert
Photography: Kristin Teig, Rick Holbrook
Food Styling: Liz Neily