Design Objective: In support of our mission for diversity and inclusion, our goal was to create a campaign that would support the AAPI community with recipes from a few of our contributors. We wanted to create a visual aesthetic that would stand out from our current recipe style as well as to produce instructional images that held to our visual standards while illustrating important tips and methods that are unique to these recipes.

View moodboard

Creative Direction: Alana Park
Art Direction: Alana Park
Photography: Rick Holbrook
Food Styling: Kaitlyn Wayne
Prop Sourcing/Styling: Alana Park