Design Objective: To elevate the visual aesthetic of King Arthur’s print and online presence by evolving the design of the catalog as well as raising the caliber of photography to reflect the same quality standards the brand puts into its products. Imagery and design conventions were utilized across all channels, including direct to consumer, digital, wholesale, and innovation promotion and sales support.

Art Direction: Alana Park
Layout Design: Laura Osborn
Photography: Kristin Teig, Rick Holbrook, Danielle Sykes
Food Styling: Liz Neily
Prop Sourcing/Styling: Alana Park