PACKAGING: Organic Flour Redesign
KING ARTHUR BAKING CO.
Design Objective: To differentiate more clearly between Signature Flour and Organic Flour on shelf and focus on attribute call-outs to enhance premium positioning and get credit for what makes King Arthur’s flour special.
Art Direction: Alana Park
Packaging Design: Alana Park
Photography: Kristin Teig
Food Styling: Liz Neily
Original Organic All-Purpose Flour packaging next to signature All-Purpose Flour packaging, and final result of redesign.
Final round of comps for redesign.
Initial comps for first round of redesign.
