Creative Objective: To highlight a single compelling recipe by means of a coordinated effort across channels. It might be a seasonal recipe, a new recipe from the test kitchen, a recipe from another campaign, or just very “of the moment.” The photos speak to the fact that these recipes are noteworthy and inviting in their own way. Photos need to lean into whatever sets the recipe apart, be it an ingredient, the appearance, the texture, the process, or seasonal timeliness.

Creative Direction: Sarah Jampel, Kye Ameden, Tatiana Bautista
Art Direction: Alana Park
Photography: Rick Holbrook
Food Styling: Kaitlyn Wayne
Prop Styling: Alana Park